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FTC Will Examine Effectiveness Of Consumer Disclosures

CSR Thoughts...

The FTC updated their guidelines on disclosures in online advertising in March 2013.  They are now taking comments and will host a public workshop on September 15, 2016 called "Putting Disclosures to the Test".  The goal of the workshop is to have companies, academics, and the FTC weigh in on how to evaluate the effectiveness of disclosures advertisers make to consumers about advertising claims, privacy practices, and other information. 




The fact that the FTC is examining disclosures again so soon may signal a concern that marketers' current practices are inadequate and that new guidance is required. Stay tuned for updates and further advice about how your company can effectively use disclosures so that consumers notice and understand them.