Google Analytics and the collection of PII
Since Google Analytics tracks how an individual uses your website, it also collects certain PII that helps ensure that such tracking is accurate. While the exact PII that Google Analytics collects depends upon the settings of your account, Google Analytics will usually collect IP addresses, device identifiers, and information as to how individuals interact with your website. While each privacy law has a slightly different definition of PII, it is generally defined as any information that could identify a particular person. The collection of PII can cause certain privacy laws to apply to your business.
Analytics, what PII is collected, how that PII is used, and the fact that it is
shared with the analytics service provider.
If your website is using Google Analytics, you need to ensure
complies with the laws that you are subject to, but also discloses your use of Google
Don’t Know where to Begin
for Google Analytics the team here at CSR is here to help you. The details are
new opportunity to grow your business.